Inspired by Urban Decay's long-running Ammo Palette, with a completely updated (and even bigger) shade range, Shadow Box is the perfect all-in-one palette. Whether you're new to Urban Decay or you've got a whole stash of UD products on your vanity, the Shadow Box is one palette you need in your arsenal. (source)

Urban Decay Shadow Box, Fall 2014

Ooohhhh..  I have been eyeing some Urban Decay online, you know just to look at some pretty colors and I saw this: Urban Decay Shadow Box Fall 2014. I have yet to own an Urban Decay eyeshadow or palette. Sometimes I say to myself "just go and buy one" but most times my practically kicks in so I stop myself. My wallet thanks me but my vain self is relegated to some seedy under bowels of the internets looking for makeup-porn. (Deep sigh)

Nine bestsellers and three never-before-seen shades you'll reach for again and again. Experiment with a diverse range of looks. Whether you want to do a purple eye, a green eye, a smoky eye or a shimmery eye, it's all here!

Urban Decay Shadow Box, Fall 2014

Sin - Champagne (Shimmer)
Indo - Emerald (Shimmer)
Bordello - Pale mauve with gold micro-glitter (Sparkle)
Tornado - Vibrant deep purple (Shimmer)
Smog - Deep coppery bronze (Shimmer)
Blackout - Blackest black (Matte)
Flash - Bright iridescent purple (Shimmer)
Mushroom - Warm pale grey (Shimmer)
Lost - Medium metallic brown (Shimmer)
Freelove - Golden vibrant peach (Shimmer)
Moonshadow - Bright navy blue (Shimmer)
Baked Cowboy - Golden bronze (Shimmer)

If you are an Urban Decay newbie like me, I think this would be a great starter palette. You get a variety of best-selling favorites (Hello there, Mushroom), a staple cult classics (Sin, Blackout) and some new ones (Indo, Moonshadow, Baked Cowboy).
URBAN DECAY Shadow Box $34.00, Exclusively at Ulta